Privacybeleid

1. Introduction

Swayys (hereinafter referred to as "we") takes your privacy very seriously. We will only process your personal data in accordance with applicable laws and regulations, including the General Data Protection Regulation (GDPR) and other relevant privacy laws.
In this privacy policy, we explain what data we collect, why we process it, how we protect your data and what rights you have.

2. What data do we collect?

2.1 Data you provide

When you use our services, we may collect the following personal data:

Name, address, email address, phone number.

· Payment details (e.g., iDEAL, PayPal, credit card).

· Account details (username, password).

· The content of your communications with our customer service. · The email address you provided when you signed up for the newsletter.

2.2 Automatically collected data

· IP address and device information.

·Browser and device settings.

· Pages visited and click behavior (via cookies and tracking pixels).

2.3 Data from third parties

We may receive additional data from the following sources:

· Payment service providers.

· Logistics and distribution partners.

· Marketing and advertising partners (only with your consent).

3. Purpose of data processing

We process your personal data only for the following purposes:

· Fulfillment of the Agreement: Processing, delivery and processing of your order.

· Customer Service: Answer questions and provide support.

· Marketing: sending newsletters, offers and personalized advertising (only with consent).

· Legal obligations: Comply with tax and administrative retention obligations.

· Website optimization: analyze and improve our services.

4. Legal basis for processing

We process your personal data for the following reasons:

· Fulfill the contract.

· Your explicit consent (for example, for marketing).

· Comply with legal obligations.

· Legitimate interests (such as fraud prevention or website analysis).

5. Shelf life

We will not keep personal data longer than necessary:

· Order and invoice data: 7 years (tax retention obligations). · Account details: until you delete your account.

· Newsletter details: until you unsubscribe.

6. Sharing data with third parties

We only share personal data when necessary:

· Performance of the Agreement.

· Comply with legal obligations.

This may include (but is not limited to):

· Payment service providers.

· Logistics partners (please note: our warehouse is located in China).

· Marketing partners (with consent).

· IT and managed service providers.

We have data processing agreements with all external parties to ensure that your data is kept secure and used only for the agreed purposes.

7. Cookies and Tracking

7.1 What are cookies?

Cookies are small text files that are placed on your device (computer, tablet or smartphone) when you visit our website. These files store information to identify you the next time you visit and to improve the functionality of the website. We also use similar technologies such as pixels, scripts, and tags.

7.2 Types of Cookies We Use

1. Functional cookies (required)
Necessary for the operation of the website, such as remembering your shopping cart or login status.

2. Analytical Cookies
Help us analyze and improve website usage (for example, by using anonymized IP addresses through Google Analytics).

3. Marketing and advertising cookies (only used with consent)
Used to display relevant advertising based on your browsing behavior (e.g. Facebook Pixel, Google Ads).

4. Social media cookies (only used with consent)
Used to share content or track interactions on social media (e.g. Instagram, Pinterest). 7.3 Why do we use cookies?

· Ensure website functionality and performance.

· Used to analyze visitor behavior.

· Measure and optimize marketing campaigns.

· Show you relevant promotional information.

7.4 Consent and management

On your first visit, we will display a cookie banner where you can consent to the use of non-essential cookies.

You can change your settings or delete cookies at any time through your browser.

7.5 How to delete cookies?

· Via browser settings (Chrome, Safari, Firefox, Edge).

Please note: Blocking cookies may cause the website to function less efficiently.

7.6 Cookie retention period

· Session cookies: deleted after closing the browser. · Persistent cookies: stored for up to 24 months.

7.7 Third-party cookies

placed some cookies